You have all heard, seen, and been put to sleep by this phenom. To keep your audience’s interest try this:
- Before Writing Anything, Focus On “What’s In It For Them”
- Set Expectations – Open With An Overview Of Your Presentation
- Limit Key Messages to Three
- Don’t Speak Jargon and DON’T READ YOUR SLIDES!
- End With A Clear Call To Action – What’s In It For Them
Samantha White’s Death By PowerPoint
You have to create a custom presentation for one of your largest clients and you don’t know where to start. Creative blocks happen to the most gifted writers. Here’s a crazy tip to set your creative sparks free. Write at the end of the day. Write when you are tired.
Don’t believe me? Writer Henriette Klauser’s theory, spelled out in her book Writing on Both Sides of the Brain, says that when you are tired your subconscious and conscious mind blend together to create a dream state where most creativity springs from. You can read more about it here in this article by Geoffrey James.