If your customers use mobile devices to find your web site
you may be losing business.
Beginning April 21, 2015 Google is changing its algorithm. Web sites that are not mobile friendly will no longer be ranked as high if someone searches from a smart phone or tablet. This will not effect desktop searches.
To continue getting high rankings on all devices your web site must be mobile friendly. This requires your web site to be built using responsive design. Responsive design allows web site components to adjust the size and placement of text, graphics and buttons so they are easily readable on smaller screens. You can read more about this from Forbes.
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In the past I linked my Tweets so they also appeared on my Facebook page. This was expedient. A quick way to disseminate information. But in my opinion not good in practice